THE FACE OF FASHION IS CHANGING
BLEND\STORIES is a curated platform, showcasing today’s indie brands within one collective, giving them the opportunity to stay independent and offering customers worldwide a transparent e-commerce concept with the latest innovations.
BLEND\STORIES is initiated by the founders of BLEND Magazine and ILOVEFAKE Magazine. Both magazines have been an international stage for designers, artists and photographers for more than 10 years. Because of successful collaborations in the past with brands, creatives, bloggers, stylists and media outlets worldwide, BLEND\STORIES can ensures the best know-how in building and maintaining an online presence.
STOP FAST FASHION PLAY SLOW FASHION
Fast fashion, or throwaway products produced cheaply and unethically, have put a black cloud over the fashion industry. Positive alternative movements like Slow fashion and the Maker Movement have brought back to the forefront the independent designer behind the product we hold close, even put on, everyday. We believe in BUY LESS principle. Buy something good and worthy. We don’t believe in seasons. There’s always a place with snow in July and a beach in December. BLEND\STORIES anticipates on this movement and gives these independent designers the tools they need to operate and small businesses is born.
So how is this platform different from a regular webshop “I think it’s difficult to say,” said Jurriaan Bakker. “For us, it’s more about if we want to be the pioneers of the new retail future, we need to do it with STORIES brands. This is a strategic move for us. Consumers shop mono-brands, they shop multi-brands. They don’t come out of a store and say, ‘Oh I just shopped at a mono-brand’ or ‘Oh I just shopped at a boutique.’ They just shop where they feel like shopping.”
INDEPENDENT DESIGNERS FROM THEIR RACKS TO YOUR CLOSET.
That sense of discovering a small, independent brand that not everybody knows feels so sacred. We bring back the authenticity of buying goods that are unique and made-to-order for the customer. We have a global mission and aim to reap the benefits of the ‘global village’ that we are living in today, for both indie labels and customers.